Scheduled for Saturday May 15^th on the boardwalk at Venice Beach, Greenerfest is a free concert festival calling attention to environmentally-friendly products, green technologies, and sustainable living. Festival organizers emphasize the importance of developing a robust industrial hemp industry as an essential part of future environmental policy, as humanity weans itself from fossil fuels and other nonrenewable resources. Greenerfest features a lineup of high-profile musical performers and will also stream live on the web.

Although festival organizers argue that environmental and health consciousness “must include” industrial hemp, Greenerfest will otherwise largely avoid the subject of marijuana use (leaving that to Hempfest and other events to tackle). Instead, Greenerfest describes itself as “a family day of fun, reaching out to mainstream society and media to present them with renewable alternatives to petrochemicals, coal and deforestation for paper and timber needs.”

The folks behind Greenerfest take issue with the fact that, though many corporations claim they’re “going green,” they have not significantly changed the way they do business. Objecting to this “greenwash,” festival organizers nonetheless insist that Greenerfest is an “evolutionary” event, and not a protest.

Hosted by Vivian McPeak (Seattle Hempfest Director) and writer-futurist George Clayton Johnson (Star Trek, Twilight Zone), Greenerfest has invited musical guests Layzie Bone of Bone Thugs N Harmony, Mitch Margo (The Tokens), Todd Wolfe (Sheryl Crowe), and other local performers and speakers. Also on hand will be representatives from solar, healthy food, and other “green” technology industries.

The day’s event wraps up with a “GREENMAN PARTY” – to which everyone is invited to dress and paint themselves in green, with gifts and prizes going to the “zaniest green characters.”

For more info: http://greenerfest.com/